Representing another agency at the time, thinkMEDIA's president created the school's integrated publicity plan, rebranding St. Vincent de Paul as "A New School for a New Community" and building on that identity as a bona fide community center. The plan called for mobilizing neighboring residents as recruitment ambassadors; publicizing the significant capital improvements; and establishing the support of prominent Nashville residents and businesses.

Deliverables included a student enrollment brochure that highlighted the building renovations; "open enrollment" advertisements for local newspapers; and a Palm Sunday community celebration which embraced nearby residents and initiated school-to-community communication.