thinkMEDIA was actively involved with the organization from 1997-2000. Leading the 1999 event's marketing and publicity efforts, we directed the site selection process and other pre-event activities that proved critical to the event's eventual success.

The search concluded with our recommendation -- Marathon Village, a turn-of-the-century manufacturing campus of the only automobile ever produced in Nashville's city limits. Our event quickly adopted an early 1900's theme with an antique car exhibit, street party, silent auction, and USO show.

In addition to securing a partnership with the owners of Marathon Village, we led several marketing and public relations initiatives, including: the securing of 100% donations from the Monadnock Paper Company and Lithographics Printing in the production of a 12-page invitation/brochure; concepting, writing and direction of the brochure; copy and content coordination of event press releases; and correspondence for the ever-important patrons' kickoff party.

The 1999 event raised $100,000 to fight the number one genetic killer of children and young adults.